While in college, I had a professor say that an artist’s website is a must. You need an amazing website that you are proud of!
If you depend on social media for your artist portfolio, that isn’t a great idea. What if social media one-day disappears? Think about all those times that #instagramdown or #facebook down was trending…. there have been quite a few times when social media went down for a few hours at a time.
I’m not saying you shouldn’t have some sort of social media for your artwork, social media is a great way to connect with like-minded people and get your work out in the public for people to see, just don’t rely on it.
My artist website went through many trial and errors.
Moving my artist website to WordPress.org was the best decision I ever made regarding my art career. Check out my blog post to see why I moved from Wix to WordPress.org. Bonus: I share my favorite WordPress plugins too!
Using WordPress.org allows for unlimited possibilities.
Check out this blog post for the three-week process of moving my Wix website to my WordPress.org website. It was a pain…
I host mine though a shared hosting plan with Namecheap.com.
Before you start the process of creating an artist website… DO YOUR RESEARCH!!!
- Pick your colors for your website
- Draft your pages ( about page, home, blog, portfolio, etc.)
- How much money do you want to spend?
Check out this blog post about building your personal brand as an artist.
There are many website builders out there. (Wix, WordPress.com, WordPress.org, Squarespace, Weebly)
Pick one that works for you! Wix and Squarespace are website builders and are fairly easy to use. I recommend WordPress.org, there is so much more that you can do.
After you have picked out your artist name., see if it is available as a domain. If you want to be taken seriously and build your brand faster invest in a paid domain.
I pay around $8/yr after I paid the fee to transfer my domain from my Wix website to my WordPress.org website.
Think about it yourname.com vs yourname.website.com What sounds more professional
Once you have your domain and know what website builder you want, you can start creating an artist website.
Even when I had a Wix website I picked out a theme, then removed practically every component, so I could customize it.
This plugin is a drag and drop builder with so many options. This what I missed about the Wix website, thanks to this plugin I can have both! An amazing website builder with all the customization of WordPress.
I am using the free options for both currently.
A few musts for your artist website.
- Portfolio page -where you display your art
- Contact page – so people can contact you for information
- Shop page – for people to purchase your work (include prices) I use Woocommerce and the Printful Integration Plugin.
- Home Page – a page to show what your artwork is about
- About Page – a page where you can write about the person behind the artwork. DON’T write a book, just give highlights. People want to know the person behind the artwork but not their life story.
- Blog Page – a page for your blog post where you can write about your inspiration, and more. This is where you can write about your life story as an artist if you want. Need some ideas? Check out this blog post I wrote about why I have a blog on my artist website.
- Artist Tips and Tricks – Everything from marketing, to what artist website needs
- DIY website – Everything on how to build a website yourself!
Make sure your artist website loads fast, you can check the speed with GTmetrix.com, is mobile-friendly, and has no broken links!
Your artist website will never be 100% done!
Thank you for reading!