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Four years ago I picked the brand Purelifephotoss for my artwork and photography.

Origninally it was going to be “Abbyorginal”, I knew this wasn’t going to work because I’m not the only artist with the name Abby. Like my name my intals are very common “AJ” , again I’m not the only artist or designer with these intials….

I picked it for a few reasons..

  • simple
  • easy to spell
  • unique

Another thing I have done is add two s’s. This could either confuse you or draw you in. I have had people tell me both. I had people think it is a misspelling. No, it is correct.

I have called myself a creative rebel since day one. This is just another way my brand embraces the title.

A few months back I redesigned my logo to make it a little easier to read. The logo itself has a deeper meaning to both me as person and my brand. I have a blog post about that too, here!

A photo isn’t just a photo either. It is short for photograph. Another word for photo is picture. This is the defintion for picture.

Picture: a design or representation made by various means (such as painting, drawing, or photography)

When most people think of photo they think of photography, yes I do take pictures with a camera. However this is just part of my brand and another way the title of creative rebel comes in to play

A majority of my artwork is actually created digitally on the computer or through moblie apps.

What is the reasoning for your brand name?

Thank you for reading!

Abby (Purelifephotoss)

Categories: Artistc Journey


Abby Juli is a self titled creative rebel and creator of the brand Purelifephotoss. Abby is an advocate for animals and mental health awareness. Find her digital artwork and photography in multiple print on demand shops on a variety of products.


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